Delta and Northwest Match $5 IncreaseBy IAG | May 4th, 2007 | Posted in air fares | No Comments
In this afternoon's update, both Delta and Northwest matched Continental's $5 one-way increase. Delta's $5 increase affects 812 of the top 1,200 markets in the US and Canada. Northwest's $5 increase affects 245 of the top 1,200 markets in the US and Canada.
Based on past initiatives, it is likely that United and US Airways will file their matching fares this evening. The remaining lynch pin for the success of this increase is Southwest Airlines. Southwest has not matched the previous four system-wide increases this year, making it difficult for the increases to stick. Southwest did raise fares by $1 and $2 last Friday, but it is difficult to predict how the company will respond to this latest fare initiative.
In the same update, Delta rolled back yesterday's $25 and $50 increase on walk-up fares by $20 and $45 respectively, thereby matching the Continental $5 one-way increase in these markets.
Neil Bainton, COO,