In a story that will be published in a week or so, AirInsight lays out the case for looking at Southwest Airlines differently these days. But even now there is evidence that market realities are forcing changes on the US airline industry's golden child. This view should certainly not be seen as a criticism – the airline remains remarkable for its tremendous growth and history of success.
But with its success came growth. Buying AirTran proved more complicated than everyone thought. Prior to this investment, Southwest last bought an airline (Morris Air) a long time ago – probably too long ago for many of the current team to remember.
Yesterday came news that Southwest is deferring 30 737-800 deliveries for four years. This comes as Ryanair's monster order from years ago starts to dry up – only 11 to go to complete that order. We bet the deferred 737-800s won't be delivered as is. Our thinking is these orders will be converted to -8 MAX.
Southwest is now behaving like its industry peers. Its sheer bulk is such that it is probably better to slowdown growth a bit.

