You are currently browsing the archives for the singapore category.

Subscribe


iagBlog Archives

 

iagBlog Categories

Latest iagTweets

Follow Us | Twitter RSS

Podcast – Singapore Air Show Day 3

A very tired sounding Jon Ostrower checks in.

First customer A380 in the paintshop

Airbus released two images of the first customer A380 for Singapore Airlines entering the paint shop today. The other image is on Flight Global.com if you want to see it.

The job takes 3 weeks – there is a lot of skin to cover, 3100 square meters. A funny line (unintended for sure) in the PR piece is – "Following timely completion of the cabin installation of the first A380 for Singapore Airlines". Uh huh.

Jokes and digs aside, it is really good to see this event. We have been waiting for two years to see this. It is a sign of progress in the program – may Airbus only start to get this program humming soon.

First customer A380 in the paintshop

Airbus released two images of the first customer A380 for Singapore Airlines entering the paint shop today. The other image is on Flight Global.com if you want to see it.

The job takes 3 weeks – there is a lot of skin to cover, 3100 square meters. A funny line (unintended for sure) in the PR piece is – "Following timely completion of the cabin installation of the first A380 for Singapore Airlines". Uh huh.

Jokes and digs aside, it is really good to see this event. We have been waiting for two years to see this. It is a sign of progress in the program – may Airbus only start to get this program humming soon.

Branding, product and premium fares

We published some pictures of the new Singapore Airlines seats. More like couches! Anyway, Qantas, which traffics in many competitive markets with Singapore, reacted quickly.

As an aside, Qantas is apparently not trying to compete with a new in-flight service to steal a march on Singapore Airlines legendary service. Couldn't resist the temptation. Sorry.

Singapore
Qantas
First
First


Business
Business


Coach
Coach

The images are stock and we did not want to edit them. That said, the Singapore product looks streets ahead of Qantas'. If Singapore does get access to the SYD-LAX route, premium traffic will flow over to them.

That said, United will be thrashed. Its product simply will be outclassed. Below is United's first class seat.

Even if United's seat is competitive, on long haul flights seat comfort has to be backed up with appropriate service. This area is where US carriers are weakest. On long haul flights, US carriers are seriously uncompetitive in terms of cabin service. Consequently, US carriers sell their products at a discount. Their branding is therefore relegated appropriately.

Singapore (and other Asian carriers in particular) have continued to invest in product upgrades ensuring their brands are regarded as premium and they get more money per square foot from premium cabins. Whereas US carriers are second to none in terms of aircraft maintenance and flight deck crew skills, cabins where customers are seated are sadly sub-par.

Branding, product and premium fares

We published some pictures of the new Singapore Airlines seats. More like couches! Anyway, Qantas, which traffics in many competitive markets with Singapore, reacted quickly.

As an aside, Qantas is apparently not trying to compete with a new in-flight service to steal a march on Singapore Airlines legendary service. Couldn't resist the temptation. Sorry.

Singapore
Qantas
First
First


Business
Business


Coach
Coach

The images are stock and we did not want to edit them. That said, the Singapore product looks streets ahead of Qantas'. If Singapore does get access to the SYD-LAX route, premium traffic will flow over to them.

That said, United will be thrashed. Its product simply will be outclassed. Below is United's first class seat.

Even if United's seat is competitive, on long haul flights seat comfort has to be backed up with appropriate service. This area is where US carriers are weakest. On long haul flights, US carriers are seriously uncompetitive in terms of cabin service. Consequently, US carriers sell their products at a discount. Their branding is therefore relegated appropriately.

Singapore (and other Asian carriers in particular) have continued to invest in product upgrades ensuring their brands are regarded as premium and they get more money per square foot from premium cabins. Whereas US carriers are second to none in terms of aircraft maintenance and flight deck crew skills, cabins where customers are seated are sadly sub-par.

Australia market hotting up

Singapore's Tiger Airways wants access to the Australian market. With Qantas going private, less government involvement is possible. On the other hand, Australia's airlines will have the right to scream about being protected from foreign state owned airlines.

Australia market hotting up

Singapore's Tiger Airways wants access to the Australian market. With Qantas going private, less government involvement is possible. On the other hand, Australia's airlines will have the right to scream about being protected from foreign state owned airlines.