You are currently browsing the archives for the southwest category.

Subscribe


iagBlog Archives

 

iagBlog Categories

Latest iagTweets

Follow Us | Twitter RSS

Air New Zealand throws down gauntlet

How does a small airline from a small country catapult itself into the biggest of big time? By being clever of course. It helps that Air New Zealand is also know as a fine airline.

To give you an idea of just how clever they are, take a look at this. We recommend you look at their other videos too. These have been seen by thousands of people and the little airline is building its brand at a fabulous rate.

See how social media can change things and impact a brand? Amazing what no clothes, a bit of body paint and good brains can do. Kudos to Air New Zealand.

So what do you say Herb? You have never shrunk form a challenge before. You're a Texan after all.

Air New Zealand throws down gauntlet

How does a small airline from a small country catapult itself into the biggest of big time? By being clever of course. It helps that Air New Zealand is also know as a fine airline.

To give you an idea of just how clever they are, take a look at this. We recommend you look at their other videos too. These have been seen by thousands of people and the little airline is building its brand at a fabulous rate.

See how social media can change things and impact a brand? Amazing what no clothes, a bit of body paint and good brains can do. Kudos to Air New Zealand.

So what do you say Herb? You have never shrunk form a challenge before. You're a Texan after all.

Today's news

United slims down — What is the news if not another shrink? Here's today big shrink news – The latest layoffs involve nearly 15% of United's 6,518 pilots. The carrier has said it plans to cut its staff by 1,400 to 1,600 as it aims to reduce domestic capacity by 14% in the fourth quarter.

So, as the airline "slims down" how will it ever grow again? With each layoff, and each plane that gets parked, three US airlines are almost certainly going to grow; Southwest, AirTran and jetBlue. Provided their money holds out, perhaps Virgin will also grow.

United is clearly going to hold on to its overseas routes. But with ever more limited feed opportunities, how will these work? Can United sustain with only limited feed and local O&D? For example the Dulles operation depends a lot on feed. As does Chicago. Same for SFO. The picture looks gloomy.

In other news —

  • Service vacuum will be mostly filled
  • Tanker – rebid and flyoff
  • Tom Enders worries about Airbus' reputation
  • This is Etihad's year
  • How it used to be – PanAm 1958

    Subscribe to analysis and opinion behind these headlines at Blackprogram

  • Podcast – Row44 wins Southwest

    Link here

    Southwest Airlines plans in-flight Internet by 2008

    IAGblog's Podcasts

    Southwest Airlines announces new Customer Experience initiatives

    Southwest to list fares on GDS system

    This is a major change in strategy. Whatever are they thinking?

    More on Blackprogram

    Southwest to list fares on GDS system

    This is a major change in strategy. Whatever are they thinking?

    More on Blackprogram

    Southwest to mimick JetBlue's "int'l" expansion?

    How will this be accomplished? ATA over the Atlantic is doable. But what of an Asian partner? JetBlue set an example with Aer Lingus – will Southwest copy that model?

    More on Blackprogram

    In-flight Internet plans emerge

    Southwest wants to create a service to sell. JetBlue will offer it for free. Guess who has the winningest option?

    More on Blackprogram

    In-flight Internet plans emerge

    Southwest wants to create a service to sell. JetBlue will offer it for free. Guess who has the winningest option?

    More on Blackprogram