All airlines offer means of instant communication these days. Travel is easier because of this. Therefore it is something of a shock when you see the edifice of instant IT customer support to be really thin and, actually, non existent.
So take a look at the following series of messages…

Upon receiving this message applying to a minor, a parent in the 21st century does the obvious thing. You reach for Twitter. Clearly the minor at the check-in counter is not being helped. And calling an 800 number is without doubt the most inefficient thing one can do. After all, there is a schedule working here. That is why you buy the ticket in the first place – you accepted a contract of carriage for a fee. Sometimes there are unplanned changes in that schedule, but in return for being understanding of the vagaries of the airline business, you would expect the airline to be equally accommodating. You would also expect the airline to have entered the same century as its customers. So how about this messgae?

This is not confidence building at all. The solution to drive a customer back to the check-in counter impasse is most unhelpful. What is the point of all this great technology? How come other airlines can do this on the fly?
Like Delta for example? Guess which airline the passenger ended up on? And guess which airline lost the customer forever? Even if the fare is once again 50% lower in future, this parent simply cannot take the risk of using an airline that can't fix a simple internal issue.


