8443 Cliffridge Lane La Jolla CA 92037 P: (858) 536-9900 F: (858) 587-7989 www.iag-inc.com

July 1, 2008

Hello

This note is to advise you of an opportunity for your airline or GDS to make ancillary revenue from a project funded by the US government. You are getting this note because you either work for a participating airline, or I have been in touch with you during a 2007 pilot program test.

The US government agency involved is called OTTI - this agency has been conducting its paper-based Survey of International Air Travelers for 25 years. In 2007 we ran a pilot program using a GDS and an airline CRS to see if the paper survey could be conducted electronically. The pilot program was a success and the agency has agreed to set aside a portion of its project budget for an English language only e-survey.

The prime contractor for the project is CIC Research. They have been running this project for over 20 years. CIC is using IAG to manage the e-survey roll out as we worked closely on the concept and pilot program.

Here is how the project works -

• CIC has set up the e-survey using its servers. Any airline that flies internationally to/from the US qualifies to participate. Similarly any GDS that sells air travel is also able to participate.
• The extent of effort needed is a small banner to show up on the FINAL page of the online booking process. This banner, when clicked, takes the booker to the e-survey leaving the booking page untouched. There is no GDS/CRS bandwidth or server use. The handoff is seamless to the booker; with the pilot program we worked out the kinks.
• We can consider other means to provide the link to travelers given e-commerce site limits
• Each survey generated earns the booking source $1. You can monitor revenues 24/7 from a secure website as the process is transparent. CIC will mail your check monthly. For airlines, this potentially turns a cost center into a revenue center. For a GDS this is easy money.
• To participate booking sources need to make contact with us to -
  • Discuss desired level of performance so we can allocate budget
  • Provide CIC Research with a W-9 for tax purposes - please fax it to 858-637-4040, attention Sara Kasteleyn.
  • Should your firm require a contract please consider making use of the this document which has proved sufficient for other participants.
• Here are links to the surveys that will give you an idea of what data we are collecting.
  • Pre-trip: https://surveys.cicresearch.com/OTTISurvey/Demo
  • Post-trip: https://surveys.cicresearch.com/OTTISurvey/Posttrip/default.asp?id=1001
  • To see the current paper version, please use this link.
  • To see paper (Adobe format) versions of the e-survey: Pre-Trip and Post-Trip.
    A note about what you're going to see. The NR means Non-resident and R means Resident. Each respondent type will only see the questions that apply to them. On paper you miss the interactive display seen online. But this way you get to see all th questions asked.
• Here are examples of banners used in the past. These can be modified to better fit with your website. Each booking source can work with us to customize its banner/s.