Emerging Media
Our team has been working in this space since 2006 – before the term “social media” reached its current popularity. Starting with blogs, we expanded into podcasts, Twitter and YouTube videos. We continue to experiment with new tools and concepts as they emerge.
One thing we have learned from experience – content is King and the tools provide useful means of delivering information to disparate audiences.
As part of our continuous efforts to stay current and credible in this arena, we have developed a site where people working in the travel industry can acquire insights from subject matter experts from IAG and other sources. We call it TravelRibbon.com. You can view the site from here. This site is regularly updated – subscribers can see everything, whereas casual visitors only see public posts. This site is aimed at people at airlines, airports, lodging and destinations. Our content providers are established industry experts with real insight and able to write in language you can understand – limited jargon.
Our goal is simple – we want you to look smart. The way the site works is to take rich media and make it even richer – comments, questions and dialogue from industry peers add substantially to the quality of content. Imagine content that grows more valuable with time.