Our team has been working in this space since 2006 – before the term “social media” reached its current popularity. Starting with blogs, we expanded into podcasts, Twitter and YouTube videos. We continue to experiment with new tools and concepts as they emerge.

One thing we have learned from experience – content is King and the tools provide useful means of delivering information to disparate audiences.

TravelRibbon.com

• Business to business focused
• As part of our continuous efforts to stay current and credible in this arena, we developed this site so people working in the travel industry can acquire insights from subject matter experts from IAG and other sources. You can view the site from here.
• This site is regularly updated – subscribers can see everything, whereas casual visitors only see  public posts.  This site is aimed at people at airlines, airports, lodging and destinations. Content providers are established industry experts with real insight and who write in language you can understand.
• Our goal is simple – we want clients to look smart.  The way the site works is to take rich media and make it even richer – comments, questions and dialogue from industry peers add substantially to the quality of content.  Imagine content that grows more valuable with time.

TravelCrisis.com

• Business to consumer focused
• A partnership with the University of Florida, Tourism Management Institute
• A site developed to enable colleges around the world, that teach travel and tourism, to provide a platform to practice social media within the travel industry.  The site provides information to consumers on anything that impacts travel.  It is a work in progress and can be expected to evolve continually.

Testimonials

• "I’m impressed by the way IAG is using new media as channels for pertinent discussion of issues important to the aerospace industry around the world.  I find the podcasts to be particularly engaging."
  CM, Airbus NA

• "IAG presented and implemented new ideas for reaching our target market more efficiently.  With both our on-line customer feedback form, and our new blog, we can interact with our customers in new ways, differentiating us from our competition."
  EZ, Argen Corporation

• "IAG's team keeps me current with industry thinking"
  BS, Southwest Florida International Airport

• "In the rapidly evolving world of social media, IAG provides solid guidance on how to establish oneself and become a leader of emerging media in aviation."
  JM, Kansas City Aviation Department
• "From insightful podcasts to content-rich blogs, the latest industry news via Twitter and more — IAG is a must-follow for every airline social media professional looking to stay two steps ahead in our rapidly-changing business."
  JJ, Lufthansa

Get started with IAG now.